Pictures from Genesis Mining, a cloud mining company. Genesis allows users to purchase “hashpower”and mine without having to own their own servers. Genesis has contacts in place so you can rent servers to mine different currencies.
While anyone can mine cryptocurrencies, it takes quality servers to efficiently mine and be profitable. Genesis Mining gives normal individuals access to high end servers used for mining.
Genesis Mining has early data center partnerships with China and Bosnia while most of its mining operational are handled through Iceland(we love the cold and so do our mining servers!).